Cinemateket is an arthouse cinema with 25 years of tradition. Our task was to design identification which would include a logo and related illustration elements. As the main mark, we chose a logo with a strong and characteristic main font. The authors of the fonts are Jonathan Barnbrook from Emigre and Tobias Kvant from FontFont. The identification system is complemented by a figure of a headless person, who has probably lost their head due to watching too many films ;-). The figure appears in various bizarre and unpredictable circumstances. The person has a sophisticated nature, with an open mind, who loves good independent cinema. After falling into a hole, which symbolises cinema, they travel through time and space. We also designed the logo for the 25th anniversary of the cinema and the logo for Ingmar Bar, which is just outside the cinema room.